Advisor Insights: Ideas to Strengthen Your Business

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Why Me?

Refining your personal brand and market niche

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Nudges That Drive Client Behavior

A tactical strategy to gain trust and guide clients more effectively

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Solving the Young Investor Challenge

How tech is amplifying the role of the financial advisor

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Why Financial Planning is Eclipsing Traditional Advice

Clients are opting for holistic, personalized, and adaptive service models.

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The Five Defining Qualities of a Top Financial Advisor

As an educator and researcher in the financial advice industry, I’ve spent the past 10+ years learning the in-and-outs ...

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That’s Not What I Meant

How biases and assumptions can undermine client conversations

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Beyond the Magic Retirement Number

A simple visual element may elevate your planning process.

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Put me in, Coach!

There’s a platform to get you off the bench and into the game with the New Majority of investors.

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Going Solo with No Regret

The motivation and inspiration behind one advisor’s leap of faith

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It’s True: GRIT can be a game-changer

How we respond to obstacles can help shape our success

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What makes a strong, sustainable practice?

As our industry advances, three issues consistently top the list of advisors’ priorities.

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Outsourcing, the SEC, and you

A proposed SEC rule could alter the way you manage client relationships

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Take Your Passion to Work Today

How your avocation can elevate your vocation

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They Go With Who They Know

Let prospects and clients see the person behind the credentials.

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Speak To the Person(a), Not the Wallet

Can we all agree? Financial decisions are rarely based purely on ‘reason.’ Deciding when and how much to invest, and ...

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Have You Settled For “Satisfied” Clients?

They expect good numbers and exceptional service. Give them more.

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This type of client wants to consolidate assets. Learn how to gain their trust and wallet.

Understanding the Verifier The Verifier operates under the guiding principle of trust, but they also verify. They ...

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Tapping into the CFP pipeline

How firms can find the right talent for what they need. The need for good, young advisors is well established. The good ...

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Putting Sustainable Investing Into (Your) Practice

Suggestions for the curious but reluctant advisor.

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How much do your clients trust you?

Five personas, five different levels of trust FlexShares’ new behavioral research looked into the factors that drive ...

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“Nitch” or “Neesh”? Either Way, Knowing Yours Could Be a Game-Changer

Define your expertise to attract your ideal client.

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Think you manage all of your clients’ assets? You may be surprised.

Listening carefully to their answers Asking clients why they haven’t consolidated their assets with a single advisor ...

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ESG: Are You Missing The Forest For The Trees?

Misconceptions and miscommunication may be preventing skeptics from seeing the bigger picture.

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If Anyone Needs An Advisor, It’s Gen X

In the financial planning industry, Baby Boomers tend to dominate the landscape. Those with an eye for the long-term ...

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ESG Today: Embraced, Shunned And Growing

Morningstar’s Jon Hale shares his perspective on environmental, social and governance (ESG) investing – also called ...

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Your Dashboard Needs An Upgrade

Think of ESG as GPS for a new and shifting landscape.

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Plot Twist! When a Woman’s Financial Story Takes a Sudden Turn

How to add value for women writing the next chapter of their lives. Change is inevitable. A solid financial plan ...

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Starting the Pivot Conversation

This Special Guest post focuses on how advisors can help the executives they serve understand when it is time to think ...

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The Why and How of Collaboration and Outsourcing

It can sometimes seem like the Impossible Dream, the Holy Grail, a Sysiphian curse: Efficiency.

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The Issue that Made this our Most Downloaded Podcast

Unless you’ve been off the grid for a few years, you know that Diversity, Equity and Inclusion (DE&I) is becoming a ...

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The Flexible Advisor: Top 2021 Downloads Expose Two Persisting Concerns

Diversity, Equity & Inclusion (“DE&I”) This has become such a ubiquitous topic that some may be tempted to ...

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Broadening Your Bench – Version 2.0

Different? Not really. Despite its significant financial power — estimated at more than $1 trillion in the US alone — ...

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3 Guidelines for Hiring and Retaining NextGen Talent

On a recent episode of The Flexible Advisor podcast, We spoke with Yonhee Gordon, Chief Operating Officer and Chief ...

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ESG Investing Takes Center Stage in Portfolios

When we launched FlexShares ETFs 10 years ago, ESG1 investing was a relatively small niche that largely focused on ...

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Insights from a Decade of ETF Investing

We founded FlexShares to put investors first. Events of the past 10 years have validated our approach. FlexShares was ...

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Beyond Just Glorified Utilities: Three Infrastructure Investing Considerations

Certain global infrastructure sectors took some of the hardest hits during the pandemic—but does this asset class ...

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Even Small Firms Can Recruit and Retain Diverse Talent

Here’s how—and why—to develop a team that’s built to succeed FlexShares’ late 2019 survey of advisors and their clients ...

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The Red-Hot Natural Resource Sector: What’s Driving The Rally and How to Implement

Rising demand and global supply constraints have recently sent natural resources prices skyrocketing. As several ...

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How The Pandemic Continues to Shape Factor Performance

Factor investing has been on the rise in recent years, as more investors are looking to target characteristics that ...

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No Time? Here's how to find some.

Patty Kreamer, CPO® joins FlexShares' Special Guest blog series to provide unique insights on the topic of managing ...

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Conquering Stress: Why Women May Have an Advantage

A career in financial advice can be satisfying and rewarding in so many ways. In fact, FlexShares’ recent Advisor ...

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How the Pandemic Reshaped Advisors’ ‘Normal’

As the number of vaccinated Americans continues to climb and the nation turns the corner on the pandemic, financial ...

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Three Takeaways on Rising Inflation Expectations

With inflation expectations on the rise, the inflation discussion has taken center stage among listeners and market ...

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What Advisors’ Dreams Are Made Of

Advisors may be quite content in their professional lives—but that doesn’t mean they don’t have wishes and dreams.

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Risky Business — What Advisors Need to Know About Women and Risk Tolerance

AnnMarie Pino joins FlexShares' Special Guest blog series to provide unique insights on the topic of women and ...

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A Silver Lining for Advisors: The Surprising Benefits of The Pandemic

While the COVID-19 pandemic brought its share of hardship, it also resulted in some unexpected positives. Some are ...

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The Pandemic’s Footprint on ESG

The rise of environmental, social, and governance (ESG) strategies has been one of the most noteworthy investing trends ...

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Three Reasons Why Advisors Love Their Work

As financial advisors can attest, their career can be challenging and, at times, stressful. But as the results of our ...

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The Advantages of Smaller Advisory Firms

HOW AGILITY AND DECISIVE ACTIONS CAN PREPARE THEM FOR THE FUTURE. To thrive in the future, advisory firms may need to ...

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The Race To Scalability — With Noreen Beaman, President, Orion Advisor Solutions

In a recent episode of The Flexible Advisor podcast, we spoke with Noreen Beaman, President of Orion Advisor Solutions, ...

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2020 in Review: Looking at the Past, Present, and Future

As 2020 has come to a close, the challenging year has left investors with a lot of questions to consider. How long will ...

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Low Volatility Strategies Are All About Design

As the pandemic roiled markets, low volatility stocks were top of mind for many investors in 2020. But did low ...

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A Check In On The Use Of Model Portfolios

Analyzing every investment position can be labor-intensive, so advisors aiming to balance their time between portfolio ...

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Zero Interest Rate Policy (ZIRP) – The Remake No Investor Really Wanted to See

Today’s interest rate environment has many investors feeling like they’re sitting through a remake of a bad Hollywood ...

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Historical Natural Resources & Commodities Investing – Post COVID-19 Crisis

Investors have long turned to commodity and natural resource investing as a potential source of diversification, ...

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Digital Advice Platforms: A Flexible Approach

Have you noticed that more players across the financial services industry are increasing access to automated financial ...

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How Firms Are Scaling and Keeping Investment Management In House

As advisors plan to grow their businesses, many are seeking to efficiently scale their business so that they can ...

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The Drive Behind the Rising Prices of Gold

Investors have been flocking to gold—an investment known for its inflation hedging characteristics. But what is the ...

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How COVID-19 Has Impacted Global Listed Infrastructure

The market turbulence triggered by the COVID-19 pandemic has been significant and far-reaching—but how has a ...

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How Should Investors Think About High Yield Bond Allocations?

Investors tend to have differing views when it comes to high yield and its potential benefits and risks. Has this asset ...

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The In-House Advantage—Why Most Advisors Hold Onto Investment Management

As the downward pressure on advising fees and profit margin continues, advisors remain on the lookout for efficiencies ...

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The Benefits Of Using External Managers

Financial advisors are regarded by clients as bastions of financial knowledge but they also, as business owners they ...

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What Drives Advisors to Consider External Expertise?

The fundamental goal of helping clients build and maintain wealth remains the same, but it would be difficult to make a ...

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Changing Views On The Use Of External Investment Managers

Achieving efficiency in your advising practice can become a relentless quest for innovation, wrangling increasingly ...

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Three Areas Where HNW Clients May Be Underinsured

Risk management isn’t just about investment portfolios – 3 areas where HNW clients may be exposed.

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A Decade of Research on Advisor Efficiencies

FlexShares and Northern Trust Asset Management is sharing insights to help advisors adapt to increasing competition in ...

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Advisor Marketing Strategies for a Virtual World

Has the pandemic put your prospecting and marketing plans on hold? If so, you’re not alone. Like many advisors, you may ...

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The Pandemic May Change the Way Financial Advisors Operate Forever

The global health crisis has forced business professionals across a myriad of industries to find new ways of doing ...

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Expect Wide Variety in the New Normal of the Future

This is the fourth in a series of Special Guest posts designed to share ideas from industry consultants and financial ...

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How to Engage Diverse Candidates

Prior waves of corporate efforts toward diversity were infamous for how they mainly targeted language--or rather, what ...

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Growth Initiatives for Firms: The Disconnect

The number of high net worth investors among women, people of color, LGTBQ people and other historically marginalized ...

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Coaching Clients in a Volatile Market

How can financial advisors help clients manage their emotional response to recent market volatility without damaging ...

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Build a More Diverse Practice Now

New research confirms diversity is essential to advisors’ future success.

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Leading With Compassion and Driving Diversity

As our country continues to navigate momentous issues, from racial justice to LGBTQ rights, it’s time for business ...

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Lessons Learned: What Factors influence DE&I as Strategy

To say progress on industry diversity continues to be slow might be an understatement, even when it comes to gender, ...

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DE&I: The Team Approach

Strong team building remains an important strategy for financial advisors. According to the results of our FlexShares ...

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Finding Talent – Relying on Personal Networks Won’t Get You to Diversity

Diversity, according to research from McKinsey & Company may be correlated with both profitability and value ...

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The Culture of Diversity – It’s a Better One According to Advisors

Financial advising may have a diversity problem. In fact, with reportedly 81% of the financial advisors being white, ...

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The Search for an Advisor Like Me

The business case for diversity Analysts have been investigating the business case for diversity across industries for ...

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Back-to-Work Coronavirus Update with Dr. Ari Levy

While there’s much that we’ve learned about the coronavirus over the past few months, it’s clear that there’s still a ...

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Inherent Value of Diversity

The coming demographic shift The client of the future doesn’t look, or act, like the client of the past, or in many ...

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Back to Work Considerations for Advisory Firms

As states begin to slowly lift restrictions surrounding COVID-19, advisory firms are faced with a daunting question – ...

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Roth Conversion: A Silver Lining During Market Declines

This is the third in a series of Special Guest posts designed to share ideas from industry consultants and financial ...

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Building Your COVID-19 Content Marketing Plan

This is the third in a series of Special Guest posts designed to share ideas from industry consultants and financial ...

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Three Keys to Optimizing Your Business During COVID-19

This is the first in a series of Special Guest posts designed to share ideas from industry consultants and financial ...

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Clients don’t want another email. They want to hear your voice.

I hope you are well. I hope your loved ones are well. And I hope your employees and clients are well. Have you been ...

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Five Things Advisors Can Do to Help Themselves and Clients Manage Through COVID-19

The spread of COVID-19 throughout the U.S. has brought with it a wave of uncertainty, not only in financial markets but ...

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Compassion and Gratitude Will Pull Us Through Podcast

When FlexShares decided to launch The Flexible Advisor podcast, we did so as a means to share our investor and advisor ...

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We Are Here For You - Northern Trust's Response to the Coronavirus

During these turbulent times, we want you, our advisor partners, to know how we are preparing for and reacting to the ...

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Which Money Matters Keep Wealth Creators Up at Night?

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The Burdens Executives Feel as Primary Breadwinners

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The High Wire Act

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3 Things Advisors Should Stop Assuming About HNW Women

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Rethink your assumptions around appetites for risk by gender

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The Tale of the Purse and the Wallet

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A New Look at Primary Breadwinners: Introduction to the series on Winning Executives

Last year, Forbes magazine set the internet on fire with the inclusion of Kylie Jenner in its rankings of female ...

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