By Stephanie Treccia
Head of Client Events and Stakeholder Initiatives
FlexShares Exchange Traded Funds
Living a green life, or minimizing lifestyle impact on the environment, is becoming increasingly important to many people. Green events might be a special draw for clients and their friends who value sustainability. Building environment-friendly practices into your events model can be good for the environment and your business, too.
What Are Green Events?
A green event strives to minimize the negative impact on the environment. Core ways to achieve this goal includes reducing the use of resources, and waste produced, by the event. Planning a green event can be a simple as re-thinking the basics of your setup and activities.
In addition to the obvious environmental and financial benefits that can come from using green practices at your events, there is a significant potential for brand boost, especially among Millennials and rising generations. Nielsen estimates the sustainability market will reach $150 billion by 2021. “Nearly half (48%) of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment".
Ideas for Greening up your Event
If you're going to hold an event at a hotel, or restaurant, find out whether their business and entertaining practices are environmentally conscious. You can go green on your part no matter the location by eliminating waste and carbon use through measures such as:
- Cutting back on the use of paper and plastic event promotion materials.
- Recycling supplies (badges, utensils, plates, etc.).
- Eliminating individual use throwaway items by serving beverages in pitchers and glasses to avoid plastic bottles and eliminating straws.
For more ways to make your events green, Loyola University Chicago offers checklists for small and large sized functions.
Consider tying an event promoted as green with an ESG presentation. Clients interested in eco-friendly funds may also want to know more about ways the non-financial strategies of sustainability can make a financial impact on companies. Don't focus on selling. Stick to delivering the fundamentals of this opportunity for your clients to integrate their values into their portfolio management strategy.
FlexShares wants to help financial advisors create amazing client relationships built, in part, through events built around their clients’ passions. We have developed a series of posts as well as a whitepaper, which can be used as a blueprint for executing your event planning strategy. Download our whitepaper today and stay tuned for more event marketing tips.
Created in conjunction with Tasha Williams utilizing Contently.